MIVA Media Debuts Vertical Pay-Per-Click Network

E-commerce solutions firm, MIVA, Inc., has debuted the launch of its Precision Network, a vertical Pay-Per-Click solution, designed to enhance targeting, in order to drive higher value leads for MIVA advertisers. The new MIVA Precision Network, which is currently in beta, will operate alongside MIVA’s existing Core Network. MIVA’s Core Network will continue to offer broad distribution and deliver leads to advertisers across all sectors, while MIVA’s Precision Network will offer narrower distribution and deliver only vertical specific leads. Companies can advertise on MIVA’s Precision Network, Core Network or a combination of the two. Peter Corrao, Chief Executive Officer of MIVA remarked, “As the Pay-Per-Click market continues to mature, we believe there will be increasing demand amongst advertisers for both horizontal and vertical networks. The MIVA Precision Network has been developed to give our advertisers additional choice and flexibility depending on the specific objectives of their Pay-Per-Click campaigns. The new Network is designed to provide lower volume, higher value leads to advertisers; while our Core Network will continue to provide a higher volume of leads at a lower cost.” The MIVA Precision Network will span 18 sectors in the U.S.: adult, apparel, automotive, dating, education, electronics, entertainment, finance, health, insurance, mobile, office supplies, pharmaceutical, professional services, real estate, sports/recreation, technology and travel. In the U.K. the Network will initially span 5 sectors: automotive, finance, gambling, health/beauty and recruitment. To support the launch of The Precision Network, MIVA is offering advertisers access to teams of vertical experts who will provide insights into areas such as traffic trends, top converting keywords and bid landscapes. Robert Woo, Search Marketing Specialist at Smarter Living, Inc. and one of the advertisers involved in early trials of the Precision Network, added “The MIVA Precision Network has returned an excellent conversion rate so far and we find it to be a very cost-effective method of giving us exposure to quality traffic.” Gail McLaughlan, Head of Jobs, Friends Reunited Jobs offered, “We have seen the click to conversion rates double on the network for applications, registrations and CV uploads. It is recording the lowest CPAs as a comparison to Google, MSN and Yahoo! for the last month.” Advertisers can manage Pay-Per-Click Ads on both MIVA’s Precision and Core Networks through the MIVA AdCenter. MIVA Small Business is a solution partner that endeavors to enable tens of thousands of businesses worldwide to do business online. MIVA Small Business partners with an established network of e-commerce web hosts, software developers and web designers. MIVA is an online advertising network, dedicated to helping businesses grow. MIVA connects millions of buyers with sellers at exactly the right place and time. MIVA delivers qualified leads to advertisers, helps maximize revenue for partners, facilitates commerce for online merchants and provides relevant information to customers. The Company operates in North America and Europe. To learn more about The MIVA Precision Network, please visit: www.miva.com/precision. For additional information about MIVA Merchant Express, please visit: www.miva.com.

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