web marketing into a new phase

I started web development back in 2001. I did some seo work also for few of my clients.but later on due to my other business i was away from this field.

Now again i have entered into this challenge. I feel now there are lot of  giants in this field. I remember the old days when i discuss the seo work with my other web developer friends. I always says go for natural. In each and every aspect of your site there should be a natural look in front and behind the codes too.

Last time web developers uses unfair means to promote a website but soon the search engines  knew about it and penalize those websites. The unfair techniques which were used in those days were

Hidden links

Too many keywords in one page

Doorway pages

FFA links

Maybe i am missing few but my point is this that all above things are not natural. Still i emphasize on natural SEO.

One might think what is natural seo?

My simple answer is just dont use unfair means of promoting your website, think of future any of your act  may cost you heavily and your work will be lost.

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