Webhosting Company, Digital River, Enhances E-Commerce Marketing Services

Global e-commerce and web hosting outsourcing provider, Digital River, has added new programs to its marketForce strategic marketing services, including e-mail channel management, comparison shopping and contextual advertising.

Designed to help clients acquire new customers as well as uncover and maximize incremental revenue opportunities for their online stores, the marketForce programs also include search engine advertising and search engine optimization, affiliate marketing, e-mail address recapture, deferred payments and free trial optimization.

Joel Ronning, CEO of Digital River remarked, ”We remain committed to expanding our strategic marketing offering on a worldwide basis. Our marketForce programs continue to be key growth drivers for our clients’ online businesses. Whether our clients are interested in driving site traffic and acquiring new customers, or reaching loyal customers with promotional offers and increasing average order size and close ratios, we have marketForce programs in place that are proven to help them optimize their online operations and increase revenues.”

Digital River’s recently enhanced suite of strategic marketing services includes:

E-Mail Channel Management - From name capture strategies and e-mail and subject line content to landing page strategies and promotions, Digital River offers its clients end-to-end management of their e-mail programs. By leveraging its proprietary e-mail serving technology and using a data-driven approach and aggressive testing, Digital River helps its clients optimize their e-mail campaigns and improve the quality and quantity of their e-mail lists. When managing fully optimized e-mail programs, it is not uncommon for Digital River clients to generate a 25 to 100 percent lift in overall e-mail revenue.

Comparison Shopping - Digital River has developed a pay-for-performance product listing program on premier shopping engines, including Shopzilla, Inc., Shopping.com, NexTag Inc., PriceGrabber.com, Inc. and others. By leveraging its e-commerce platform and proprietary tracking technology, Digital River feeds it clients’ relevant images and product data to popular shopping engines, creating an expanded sales channel where online shoppers can easily locate and purchase products. Then, Digital River optimizes the program based on numerous variables, including price, promotion, placement and landing page.

Contextual advertising - Digital River is managing and optimizing contextual advertising for its clients across multiple providers, including Google, Yahoo! Inc. and ContextWeb, Inc. This highly targeted, pay-for-performance, online advertising program offers online merchants a fast and easy way to serve ads that are directly relevant to the content displayed on a Web page. By leveraging Digital River’s contextual advertising program and domain expertise, clients often achieve a greater ROI versus more traditional online advertising.

Jim Wehmann, Vice President of Global Strategic Marketing at Digital River remarked, “Many of Digital River’s key clients are running our core marketForce programs as part of their global e-commerce operations. Digital River’s marketForce programs have moved the company beyond an industry-standard, judgement-based e-commerce model to an analytics-based model that drives significant incremental revenue for clients. The programs continue to demonstrate to our clients - with hard numbers - that our services can and do pay for themselves.”

Founded in 1994, Digital River, Inc., focuses on e-commerce outsourcing, building and managing online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services. Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Taipei, Taiwan; and Tokyo, Japan.

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Tags: - B2C, B2C, Marketing, Marketing

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