Marketing campaigns online on the traffic of the sites |
The impact of the marketing campaigns online on the traffic of the sites? The company of measurement of Xiti audience delivers a study on the subject, based on the sites that it audite. According to its results, in February 2008, 18,7 % of the visits on these sites were generated via operations of marketing on line. The sponsored bonds are most effective (12,2 %), far in front of the emailing, publicities or the affiliation (see the detail below). More than 81 % of the traffic thus comes from the search engines (33,6 %), of the natural accesses (32,5 %) and tributary sites (13,3 %).
On the other hand, the marketing campaigns will tend more to be judged on other criteria: the rate of transformation of the visit, i.e. the action carried out by the Net surfer once on the site, such as the inscription with a newsletter or a purchase. Xiti thus publishes x-ray on the sites of E-trade having used marketing campaigns in line (156 sites in its audit): 2 % of the visits resulting from sponsored bonds lead to a validation of order, against 2,7 % for natural visits. The direct access generally brings faithful visiteurs/acheteurs, already convinced, note the company “the sponsored bonds make it possible, as for them, to attract new prospective customers, with of course a rate of loss which forms part of the play” The platform Google Adwords crushes worked it: in February, it generated 91,3 % of the visits on the sites of E-trade via sponsored bonds (see table below). Yahoo Search marketing arrives in second position, with 6,6 %, while the other platforms are almost non-existent: MSN (1,6 %), Orange (0,7 %), Miva and Mirago with less than 0,1 %.
Popularity: 23% [?]
Bookmark to:
Tags: - adwords, direct access, e trade, google, Marketing, marketing campaigns
No Comments »
No comments yet.
RSS feed for comments on this post. TrackBack URI
Leave a comment
If you want to leave a feedback to this post or to some other user´s comment, simply fill out the form below.