Making your ebusiness fraud proof
I know a business that had its website hacked: its entire customer database was hijacked and thousands of customer credit card numbers were stolen at the same time.
In the following months, the hackers did their best to steal as much as they could from this business through a number of “phishing” scams and direct email campaigns to the customers, all while posing as the legitimate business.
After months of heartache, expense and lost sleep, this company cleaned up the mess and the hackers moved on to greener pastures.
What’s the lesson for all of us?
Whether you operate a multimillion dollar ecommerce empire or generate part-time income with a small eBay or ebook enterprise, the following tips will help you fraud-proof your online business before it’s too late.
Protect Your Passwords
Never share passwords for sensitive applications such as web hosting, email, PayPal, bank accounts or anything else with anyone.
If you must share hosting passwords with web designers or programmers, change the password immediately after they complete work.
Change all your sensitive passwords on a monthly basis.
Use Proven Service Providers
Custom programming is great until someone figures out how to hack an unproven system.
When you use credit card and shopping cart providers like ClickBank, 1ShoppingCart, Authorize.net and PayPal, you greatly reduce the chances that your sensitive data will get hacked and stolen online. The chargeback help is important for merchants to consider in order to avoid the losses arise due to frauds.
Shred Everything
A good, cross-cut shredder rates as just about the best investment you can make in online security.
Before throwing anything away, shred it.
The shredding list includes bank statements, check stubs, lists of names and emails, printed emails, and anything else that can lead someone back to you, a customer, an account or where you go or what you do online.
Fight the “Clone Wars”
Keep an eye out for illegal copies of your website posing as you or your business.
If you find someone posing as you online, the easiest way to shut them down is a direct frontal assault.
Contact their hosting company, their credit card processor, and their domain name registrar about the illegal activity.
Threaten to sue them (the provider) if the illegal activity does not cease immediately.
Troll eBay
Regularly check eBay for people selling bootleg copies of your products.
Set up automated searches to email you any time a listing gets placed with your name, product name or any reference similar to your product.
Sign up with eBay’s Vero program to get the offenders shut down immediately with a simple email from you.
• What Mom Always Told You: “Never talk to strangers!”
That means never give any information to anyone via phone or email, especially if they call you.
Your bank, hosting provider, email service, ISP and PayPal already know your username and PIN number… they don’t need to call or email you to ask you to confirm it.
Additional Tips
Never leave your physical mail (incoming or outgoing) in your mailbox overnight.
Don’t share any sensitive information with anyone who doesn’t need to know it.
One can take services of chargeback protection company to avoid such mishappening.
Be careful of any shareware you download and use because it can contain spyware and even viruses intended to steal critical information.
Use common sense and never think you’re invulnerable to an attack that could derail your business with one little misstep.
No more chargebacks is a dream for any online shop but it is still achieveable if certain precautions are taken.
Popularity: 24% [?]
Tags: - Credit card fraud, Credit card fraud, credit card numbers, online security, online security, sensitive passwords, share passwordsAugust 10, 2008
Myth of low price hosting offers
Many companies try to attract customers for their dedicated servers by advertising an extremely low price.However, what this price doesn’t reflect is many other necessities that these customers will have to order in addition to the plain dedicated server. Often, one will find himself tied to a rather expensive solution when taken away by such pricing. Imhost offers affordable web hosting plans which cater your needs in a best way.
1 - Upgrade options. Most of the times the hardware configuration for these servers creates a bottleneck. They advertise an Intel Pentium 4 server, but with 256mb RAM only that the customer fails to take notice of and soon will need a memory upgrade. Too bad, the company has purposely priced these upgrades on the high end.
2 - Licensing Fee. To run a dedicated server, one definitely needs a control panel, not just for himself but for the customers that he’ll sell hosting too. Hosts have different pricing for the same control panel. For example, the same CPanel license can be bought from $15/m to $50m at various hosts. Then there are other software in the list.
3 - Backup Solution. It doesn’t take long before this hidden cost is uncovered. Cheap hosts tie you to high cost per GB backup solutions or offer backup in volume slabs that are pretty useless for you, specially when starting-up.
4 - Emergency Help. Find out what per hour charges does the host make to offer emergency system administration tasks etc.
5 - Loss of Business. You get what you pay for. Yet many of us try to see if there was a mistake when this quotation was made. Very expensive is the cost that thus you get to incur. HOw will your host react in times of hardware failure, network connection issues etc is the key to your success. You can easily loose that established customer base if your server goes down for more than a few hours.
Imhost customer friendly web hosting site that offers high quality hosting solutions to customers all over the world. They are an extremely reliable web hosting company with a focus on fully servicing their customers and have enjoyed rampant growth due to word of mouth referrals.
Popularity: 44% [?]
Tags: - backup solutions, dedicated server, hosts, web hostingMay 25, 2008
Submitting your site to directories effetively
Submiiting your site to different directories is a key step in gaining better ranking among search engines. Simply submitting a website to any directory does not make a sense in order to achieve desired results. There are hundred of directories available on the net. Submitting to these directories does not require skills but little care can put your business in a better position. Let me explain a bit more to submit your url in a proper manner.
Before submitting a website make sure your website is complete. There should not be pages written under construction and check your site links, broken links may leads to refusal of your website in directory inclusion. There are two types of directories first auto approval of your link and the second manual approval. Auto approval just give a link automatically to your site while the manual approval takes time and review of your website by the directory administration.
Choose right directory
There are plenty of directories available to be consider but try to iclude your listing in a directory which best fit your interest. Common directories have different categories but there are directories which are regional or for specific products so try to choose the directory which is clse to your interest.
Choose a right category
It is wise to choose the right category of the directory. If you choose the wrong directory, there will be a chance of rejecting by the directory authorities and all your efforts go in vain.
Use different site heading words
Site heading information plays an important role in your keyword popularity in search engines especially in google. Try to use different keywords in your site heading. e.g if your site is about gifts then you can use words gifts, presents, souvenirs etc alternatively. One can include the geographic location too.
Site description
Try to elaborate the site description so one can undertsand that what is site about. The description of the site clearly gives a short message about the website activity.
URL structure
This is also important, it means how you write the url e.g www.yoursite.com, http://www.yoursite.com, http://yoursite.com. If you are choosing any above format then stick to that because different structure means different url in some search engines which ends in saturation.
Follow guidelines of directory
When you are submitting your website to any directory, read the guide line of the directory submission and adhere the guideline points in order to not to be rejected.
Use appropriate keywords
Some directories ask you for keywords, try to write proper keywords which relate to your website so your site will be listed in proper keyword categories.
There must be some other points to consider too but in my mind the above are crucial. Regarding the list of directories, there is a lot but my favourite is dmoz.org because google love it and i really have to impress google…ha ha.
Popularity: 91% [?]
Tags: - directory, directory administration, listing, manual approval, Marketing, search-engines, Web DesigningMay 21, 2008
Why did my page rank drop to zero
Why did my page rank drop to zero?
The above is a notorious question among web developer. The google guys are detirmined to teach a lesson to those who dont obey their guidelines. The reason behind your page rank dropping might be due to following reasons.
1- You are using text link ads on your web pages.
2- Duplicate content is being used.
3- Unfair mean to boost your pr.
4- Removing of internal links from pages that have external links.
5- Change in linking structure where RPR is channelled from one page to another by the way pages are linked together.
6- Page no longer spidered because of robots.txt or meta noindex,nofollow.
7 - You added more pages to your site. This diluates the RPR voted internally.
The above diagnoses may help to protect your website from being dropped but if the drop is due to text link ads showing on your website or other unfair means then you really have to apologise google and remove the causes to be considered back to be rank.
Popularity: 79% [?]
Tags: - google, google pr, Marketing, page-rank, pr dropMay 18, 2008
passionate blogging
I have seen many blogs and most of the bloggers write as essay which is compulsory for their blogs, which ends into a just exam paper which has been marked and put in the archieve by the examiner. I think blogger should adopt the habit of passionate blogging. The bloggers should not consider blogging as compulsory thing. One should take his or her time to write a meaningful content which readers read and atleast come to the conclusion of appreciating the level of sharing which the blogger has written.
Passionate blogging can take the blog to the height which it deserves. Suppose one blogger have written 10,000 posts and got only 50 comments, while another passionate blogger wrote only 300 posts and got 1000 comments from the readers. It means he manage to get the attention of 1000 readers to write a comment from only 300 posts while the 10,000 blog post could only get attention of 50 commentators.
The more wisely you write the more positive results can be achieved. You can increase the rss subscriber, social bookmarkings, favourites and so on. Passionate blogging is just like a kiss which can be done passionately and wildly but the satisfction level is much higher in passiance.
Popularity: 81% [?]
Tags: - blogger, Blogging, blogs, favourites, subscriberApril 9, 2008
Using keywords in your website
Keyword research and allotter is a crucial step into the search engine marketing activities. Like we all know use most people search Engines, in order to find information and entrance keywords, in order to search. Z.Z. use most people an average of 2-5 keywords with looking for. Therefore the suitable keywords for optimizing Web contents site to select became increasingly important. Keywords make engines available for the main search to describe suitably as the word, which is used, in order which do not have its products or services of the web site, if there is in connection web site word. The web site is in the classifications front.
Understands completely the customer, it is necessary, in order to regard the perspective from the customers to. The necessities for the clients and the customers completely understand, the business, possible customers do, used, if you look for your product, which keywords. This rueckgespraech can of a broad multiplicity of the operational funds, including your customer, who is reached supplier, the mark manager and the marketing personnels, who about where their ideas are informed.
Extended in row keywords a cliche do not use an individual designation. Individual vocabulary has frequently its restrictions everywhere, but mostly spread the word. Keywords extend the range of the search can into a number of the cliche extend and locked the probability of the Seins of the goal users. E.G.: If small play downloadet, the newest small play and small play development into a cliche “Download with three words the newest small play.” There is pleasant surprise, which we found in a keyword search engine for: small play, the small Download of the newest Quiz the newest play, which to newest plays and the small Spieldownloading down-load-end.
Avoid to use a too expanded word in order to use professional terminology defined goal customers Must determine everywhere first, what the main business range customers is. According to this main business range to take to from words to in order to lower the range, around rate to raise some goal users visit the web site customer. E.G.: Users would like to buy a car, it look for carriers, or carrier mark marketing information, users cars would like to verzieren. Decoration looks for carriers, including autobeauty word, very few people looks directly for “cars” keywords.
Everywhere, if you or your customers business with the regional web site do, position information is added then the best keywords, this is more favorable to results of optimizing classification.
Customers convince to avoid designation the super+hot to do and more in order to extend keywords Everywhere, if only the super+popular keywords: First: It is technically very difficult to obtain the top side In second place: A keyword alone gets not too much of traffic, which is not favorable for the guidance of marketing. Keywords do more, in order to extend the use: First: , thus possible customers increase the range of the search, in order to find you; In second place: The effect of some extend keywords is much larger than a hot keyword. So the suitable keywords for optimizing Web contents site to select became increasingly important.
Popularity: 98% [?]
Tags: - keyword search engine, keywords, search engine marketing, Web DesigningApril 8, 2008
Websites for dummies
A web site (alternate, web site or web site) is normally accessible an accumulation web page, pictures, video or other digital values, which are regaled on one, or some the net server (s), over the InterNet, cell telephone or a LAN. A web page is usually written a document, in HTML, which is nearly always accessible over HTTP, minutes, which bring information from the web server on announcement in the web browser of the user. Accessible web site together as determining the “World Wide Web” are seen completely public. The sides of web site can be normally achieved by general root a URL, that the homepage are called and to lie normally on the same physical operator. They organize the URLs of the sides into a hierarchy, although hypertext on the left of between them the control notices, like the reader the entire structure and like the traffic streams between the different parts of the places of assembly. Some web site require a subscription, unite or all accessible to make their contents. Examples of the subscription of places of assembly close many business places of assembly, parts of many messages of places of assembly, the academic journal places of assembly, the play places of assembly, the announcement of boards, the net-created email, the services, the social network connection Web site and the places of assembly, the real time stock exchange data make available also. A web page or a web page is an aid of the information, which is usable for the World Wide Web and can by a web browser be achieved. These information is normally HTML or XHTML in the format and can navigation to other web pages over hypertext connections to the order place. Web pages can be fetched back by a local computer or by a remote Web server. Web server can limit entrance only to a private net, e.g. a korporatives Intranet or sides on the world-wide net web pages can do it will publish required and served of the net operators with hypertext transition minutes (HTTP). Web pages can of the documents of the static text consist stored within the file system of the web server (static web page), or web server can design (X)HTML for each web page, if it is required by a data base search routine (dynamic web pages). the client side, which scripting is, can form web pages accomodating for the user, who is entered once in the client data base search routine. The designation web server can mean one of two things: A computer program, which is responsible for accepting of HTTP, normally requires it of the clients, which admits as net data base search routines, and of the casing HTTP answers as well as alternatively released data contents, those web pages such as HTML of documents and connected articles (fig., etc..) are. A computer, which lets a computer program run, as described above. A web browser is to be indicated and affected an application of software, which makes possible for a user, the text, pictures, videos, music and other information, which are usually on a web page at a web site convenient on the World Wide Web or a local network. Text and pictures on a web page can resemble hypertext on the left of to other web pages on or contain at the different web site. Net data base search routines permit a user too fast and the information, which is made available on many web pages to many web site by crossing these connections accessible make easy. Net data base search routines format HTML information for announcement, therefore the appearance of a web page can differ between data base search routines. Some the net data base search routines, which are present for PC, Explorer, Mozilla Firefox, safari, opera and Netscape on behalf of the descending popularity close InterNet also (in November 2007).[ 1 ] net data base search routines are the most generally used kind of the HTTP of user means. Although data base search routines are usually used, in order to make the World Wide Web accessible, they can be also used, in order to make the information, which is made available by the Web operators in the private nets or of contents in the file systems accessible.
Popularity: 96% [?]
Tags: - html, web, Web Designing, websitesOptimal web site Design is the art of logical navigation
Optimal web site Design is the art of logical navigation. It offers agreement during for the order employs useful, to quality information, which is to be understood attractively to the eye and simply. A well sketched place of assembly leads your projectors to the starting point and refers it by your place of assembly, without confusing it. While there are many ways to sketch a web site there are some fundamental Design basic rules, which help you to manufacture a place of assembly which is user friendly and attractive. 1. Use lots white area. Do not believe that, because you have a complete screen you needto abundance it above with ‘ material ‘. Their side should a clean outlines follows. Include your place of assembly name at the top side. In following you list this the topic of your side, which by the information about your topic one follows. Leave to sufficient area between each section. Cram not a quantity of illustrations and ADS on your place of assembly. If you have an announcement, hold them away to the side or mix them subtly between your text. The idea is not to overwhelm your reader with a quantity advertisement announcements. It is best to hold your text on a white background. If you select a colored background, give that their textdoesn’t mixture to the background eight, which forms it difficult toread. 2. Do not use animation and lightning articles. How advertisers, whom we believe that the necessity is, to our projectors attention.This to receive however important, we must do it willful. Flashing thes subject and scrolling of pictures divert your visitors and Takeaway from contents. If your product is demonstrated better with animation, music or any different one multi media, let more yourviewer the choice preselect. Do not force it on them. 3. Include ‘ over ‘ connection also. Leave your projectors to find out, whom you are and are whatyou over. Include a biography and something background to, why you are in the business, which is you inside, or why it createdyour web site. By helping it to begin to know you it want-find simpler it to develop a confidence. If they feel you to like and you to trust be able, them over doing the business with you much better. Always include your business address, telephone number and email address. This also informs projectors that you welcome contact and is over your business seriously. 4. Include ‘ private lives - ‘ a connection Safe it your visitors that you follow the private life, which is including ‘ private life ‘ a side guidelinesby. This is particularly important, if you collect names and email addresses. Visitors would like to know the fact that you do not sell away their information or gives. On these days zuegellosen Spam, their must be indicated privacy policy managing. Many projectors and partner do not do business with you, it are you it have. 5. Always hold your connections in the blue. InterNet of surfers were accustomed long seeing linksin the Blaus. It is simply an expectation that projectors must be have.There’s certainly no law, which says your connections blue, but people prefer agreement, therefore it is good practice tokeep your continuous and recognizable connections. If they are not, you can lose out on clicking. 6. Hold for navigation continuously Navigation the draft, which you cause on your index side, should be taken place the same way in your place of assembly. Do not force your projectors to learn each side of your place of assembly again. Regard your navigation of staffs, colors and writing cones continuously as each side. 7. Use understandable keys and connections. Call your connections suitably. Do not use nice or misleadingnames. E.G. if you have a connection ‘, the cameras mark not the connection ‘ successful humans, mark them ‘ cameras. Their projectors would not like to waste time representing out, what things are. You are free with your text, or you could do their to lose visitors to risk. 8. Direct toward ‘ IT ‘, not ‘ I ‘. Make it obviously clear your readers that you are in the business for them. Do you energize to rueckgespraech, do set up you useful information to the order and maintenance advertisement announcements to one minimum.Your objective should be arranged, which you can do for your reader? Do you convince it that your principal interest can supply ishow you, which looks for it it is? 9. Places their side loads fast surely. If projectors must wait the fact that a side loads clicks it other where. If a side does not load into 8 seconds youcould, lose 1/3 of your visitors. Here a large free tool is to help to you to examine time load of your web site: http://www.1-hit.com/all-in-one/tool.loading-time-checker.htm 10. Use a place of assembly diagram. A place of assembly diagram gives a “leader” to visitors on regarding your place of assembly, particularly with larger places of assembly, which are it a road map, so that your visitors follow. Sitemaps are frequently recommended also with search Engines popular and to help to guarantee index movement.
Popularity: 100% [?]
Tags: - web design, web designer, Web Designing, Web-DesigningPayment Processing a processing opportunity and relationship which is supported at the highest levels by a relationship with, in most cases, tier i banks and by bankcard and payment processing professionals.
