April 7, 2008

Microsoft lengthens the marketing of its OS

Filed under: Marketing - 07 Apr 2008

Vis-a-vis at the request of the market, Microsoft lengthens the marketing of its OS until June 30, 2010, whereas it was initially to be withdrawn from the sale next June. A prolongation which touches however only one specific type of machines: the “ultra-low-cost PC”. Portable computers at low costs such as Eee PC of Asus, whose version Windows XP is awaited in the second six-month period. The editor of Redmond also publishes a technical reference frame for the manufacturers of PC in order to help them to make function Windows on a machine with memory flash (without hard disk). He states in addition that Windows XP Starter Edition, grinding reduced bound for the emergent countries, will be also sold until June 2010. For the remainder, the stop of the marketing of OS is always fixed at next June; as for the technical support, it remains until 2009 in its free version and 2014 for the paying wide support.

Popularity: 57% [?]

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Marketing campaigns online on the traffic of the sites

Filed under: Marketing - 07 Apr 2008

The impact of the marketing campaigns online on the traffic of the sites? The company of measurement of Xiti audience delivers a study on the subject, based on the sites that it audite. According to its results, in February 2008, 18,7 % of the visits on these sites were generated via operations of marketing on line. The sponsored bonds are most effective (12,2 %), far in front of the emailing, publicities or the affiliation (see the detail below). More than 81 % of the traffic thus comes from the search engines (33,6 %), of the natural accesses (32,5 %) and tributary sites (13,3 %).

 

On the other hand, the marketing campaigns will tend more to be judged on other criteria: the rate of transformation of the visit, i.e. the action carried out by the Net surfer once on the site, such as the inscription with a newsletter or a purchase. Xiti thus publishes x-ray on the sites of E-trade having used marketing campaigns in line (156 sites in its audit): 2 % of the visits resulting from sponsored bonds lead to a validation of order, against 2,7 % for natural visits. The direct access generally brings faithful visiteurs/acheteurs, already convinced, note the company “the sponsored bonds make it possible, as for them, to attract new prospective customers, with of course a rate of loss which forms part of the play” The platform Google Adwords crushes worked it: in February, it generated 91,3 % of the visits on the sites of E-trade via sponsored bonds (see table below). Yahoo Search marketing arrives in second position, with 6,6 %, while the other platforms are almost non-existent: MSN (1,6 %), Orange (0,7 %), Miva and Mirago with less than 0,1 %.

Popularity: 23% [?]

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Reaching social networks through Mac

Filed under: Marketing - 07 Apr 2008

The editor app4mac proposes a free application, net4mac, which makes it possible to reach a social network specifically dedicated to the users of APPLE computers. Contrary to Facebook, net4mac is thus not accessible via a navigator, but since an application to be downloaded free (2,1 Mo) and to install on Mac OS X (10.4 and 10.5). A bond is posted then in the Dock. Then, the user can classically create a profile with photograph to describe itself (pseudo, sex, age, spoken language, profession…), while specifying which type of Mac, iPhone or iPod, it has. Then, a list of friends can be added to the profile towards which the user will be able to send messages. The platform also makes it possible to create lobbys, gathering people using the same application, or sharing same passions. Net4mac makes it possible also to seek members according to certain criteria like the users of such or such software or Mac, like by area.

Popularity: 22% [?]

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April 2, 2008

No follow link tag guide

Filed under: Web Designing - 02 Apr 2008

No link follow is an etethical tag to use as showing your website a responsible source on internet. No follow link give signal to the search engines that this link on which no follow tag attacthed should not associate with page ranking.If above is the case then it is very hard to get the genuine links because most of the web designer will be scared of not using no follow tags on the external links. I think no follow tag condition apply on following circumstances.1- Banner ads

If the banners are being used through out the site then one can put no follow tag. One banner link does not penalize to your site.

2- Track back links.

In the case of trackbacks if the track back is not a spammer then there will be no harm to the site by giving one or two links on different pages but it may harm if excessive track back links are being discovered on your site or blog

3- Tags links

Tags is another issue, normally in a particular website the tags are always unique.

The thing to consider is to not showing the tags excessively or repeatedly on a single page.

4- Repeat links e.g home profile within the website

For the purpose of navigation the web designer put the common links like home profile contact etc on different locations so the viewer can easily browse or navigiate the web site. One should put no follow tagson these links in order to prevent the site from being penalise.

The dabate on no follow tags is on going issue at the moment. It is confirm that the google started no follow link practice as detecting text links ads brokers or paid link trading.

Popularity: 26% [?]

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April 1, 2008

Google duplicate content guide

Filed under: Blogging - 01 Apr 2008

There are some steps you can take to proactively address duplicate content issues, and ensure that visitors see the content you want them to. (Remember that again Google is thinking MORE in terms of duplicate content issue on YOUR OWN site rather than other ones, since those others Google can handle quite easily by itself).

  • Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. If your site suffers from duplicate content issues, and you don’t follow the advice listed above, we do a good job of choosing a version of the content to show in our search results.However, if our review indicated that you engaged in deceptive practices and your site has been removed from our search results, review your site carefully. If your site has been removed from our search results, review our webmaster guidelines for more information. Once you’ve made your changes and are confident that your site no longer violates our guidelines, submit your site for reconsideration.
  • Don’t fret too much about sites that scrape (misappropriate and republish) your content. Though annoying, it’s highly unlikely that such sites can negatively impact your site’s presence in Google. If you do spot a case that’s particularly frustrating, you are welcome to file a DMCA request to claim ownership of the content and have us deal with the rogue site.
  • If you find that another site is duplicating your content by scraping (misappropriating and republishing) it, it’s unlikely that this will negatively impact your site’s ranking in Google search results pages. If you do spot a case that’s particularly frustrating, you are welcome to file a DMCA request to claim ownership of the content and request removal of the other site from Google’s index.
  • Even with that, note that we’ll always show the (unblocked) version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer.
  • Syndicate carefully: If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to block the version on their sites with robots.txt.and then look well inside your own site:
  • Minimize boilerplate repetition: For instance, instead of including lengthy copyright text on the bottom of every page, include a very brief summary and then link to a page with more details.
  • Minimize similar content: If you have many pages that are similar, consider expanding each page or consolidating the pages into one. For instance, if you have a travel site with separate pages for two cities, but the same information on both pages, you could either merge the pages into one page about both cities or you could expand each page to contain unique content about each city.
  • Consider blocking pages from indexing: Rather than letting Google’s algorithms determine the “best” version of a document, you may wish to help guide us to your preferred version. For instance, if you don’t want us to index the printer versions of your site’s articles, disallow those directories or make use of regular expressions in your robots.txt file.
  • Use 301s: If you’ve restructured your site, use 301 redirects (”RedirectPermanent”) in your .htaccess file to smartly redirect users, Googlebot, and other spiders. (In Apache, you can do this with an .htaccess file; in IIS, you can do this through the administrative console.)
  • Be consistent: Try to keep your internal linking consistent. For example, don’t link to http://www.example.com/page/ and http://www.example.com/page and http://www.example.com/page/index.htm.
  • Use top-level domains: To help us serve the most appropriate version of a document, use top-level domains whenever possible to handle country-specific content. We’re more likely to know that www.example.de contains Germany-focused content, for instance, than www.example.com/de or de.example.com.
  • Use Webmaster Tools to tell us how you prefer your site to be indexed: You can tell Google your preferred domain (for example, www.example.com or http://example.com).
  • Avoid publishing stubs: Users don’t like seeing “empty” pages, so avoid placeholders where possible. For example, don’t publish pages for which you don’t yet have real content. If you do create placeholder pages, use robots.txt to block these from being crawled.
  • Understand your content management system: Make sure you’re familiar with how content is displayed on your web site. Blogs, forums, and related systems often show the same content in multiple formats. For example, a blog entry may appear on the home page of a blog, in an archive page, and in a page of other entries with the same label.

(Sources: Google Advice on Duplicate Content

Popularity: 18% [?]

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March 27, 2008

Clean website layout tips

Filed under: Web Designing - 27 Mar 2008

Many new websites dont have clean website layout. The users come to site and the site does not cater properly the needs of the user so in the end user just go off. To stick the user to your site should be the main objective of the web designer. Before making any layout design one should understand the audience of particular topic on which the site is based on. However please read the following common tips to be usedful in making a new website layout.

1- Back ground is the most important. Try to set back ground with white colour or light colour so the user dont feel uneasy.

2- Colour contrast should be use wisely. There must be a matching priniciple in choosing colors.

3- Pages should load fast. Most people will leave your site if it’s not done loading in ten or 15 seconds. And even if you have a fast internet connection, not everyone does and 56k modems still exist.

4- Text should be easy to read. The text size should be big enough, and the background should not obscure your text. If you want to be safe, use black text on a white background. If you want more color, choose very carefully to make sure it’s still easy to read.

5- Your website should be easy to navigate. Each link should be clearly identified as such and graphic navigation elements like buttons and tabs should be easy to read and use. You do not want people leaving because they could not figure out how your Flash menu works.

6- Your layout and design should be consistent. If you switch between styles too much, you will confuse your visitors. If the design is too different, people will believe that they are now on a different website since the layout changed.

7. Avoid music and sounds. Very few people like to have music forced on them while they navigate, especially if they are already listening to music or surfing at their job! If you really cannot do without music, turn it off by default and ask visitors to start it themselves.

8. Design for browser compatibility. Many people do not use Internet Explorer on Windows. Make sure your site is at least viewable in Mozilla Firefox and Opera (if possible, you could even try testing on a Mac). Sites that target markets like technology should be more careful, since readers are more likely to use the newest browsers and gadgets like PDAs.

9. Design for all screen resolutions. You may like to surf in 1240×1080 with your new screen, but some people still use 800×600, or even 640×768! A site that looks perfect in high resolution may turn out to be impossible to view correctly in 800×600.

Popularity: 21% [?]

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March 23, 2008

Page hijacking

Filed under: Google Talk - 23 Mar 2008

Suppose that a website offers difficult to find sizes of clothes. A common search entered to reach this website is really big t-shirts, which - when entered on popular search engines - made the website show up as the first result:

SpecialClothes
Offering clothes in sizes you cannot find elsewhere.
www.example.com/

A spammer working for a competing company then creates a website that looks extremely similar to one listed and includes a special redirection script that redirects web surfers to the competitor’s site, but shows the page to web crawlers. After several weeks, a web search for really big t-shirts then shows the following result:

SpecialClothes
Offering clothes in sizes you cannot find elsewhere… at better prices!
www.example.net/
—Show Similar Pages—

Notice how .com changed to .net, as well as the new “Show Similar Pages” link.

When web surfers click on this result, they are redirected to the competing website. The original result was hidden in the “Show Similar Pages” section.

Popularity: 20% [?]

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March 22, 2008

Multiple domain hosting plans

Filed under: web hosting - 22 Mar 2008

Multiple domain hosting plans emerged as a way for website designers or owners to buy large web space and sub-divide it into a small number of domains. Initially, there were three users of such solution:

  1. Owners of mini websites who wanted to lower the cost of running these miniature websites.

  2. Web designers who wanted to resell hosting space on a small scale and tight budget.

  3. Search engine optimizers who intended to build a network of websites and interlink them to boost their link popularity count.

The third group was the one that search engines, in particular Google, started to have problems with. Refinements were needed in the link based ranking algorithm which encouraged the ongoing research on the subject on a faster pace. Of these, Hilltop was a masterpiece that made its name and achieved widespread recognition.

Hilltop, a search engine based on expert documents, was proposed by Krishna Bharat and George A. Mihaila. In summary, it was a novel ranking scheme for broad queries that placed the most authoritative pages on the query topic at the top of the ranking. In its detailed working of the algorithm, HillTop was the first to raise the issue of “detecting affiliated websites”. Affiliated websites mean that HillTop suspects them to belong to the same owner or company. To quote from their research paper:

“For further accuracy, we require that at least 2 non-affiliated experts point to the returned page with relevant qualifying text describing their linkage.”
http://www.cs.toronto.edu/~georgem/hilltop/

How Hilltop identifies affiliated websites is also detailed in the proposal. Same Class “C” IP address is mostly the alarming signal.

Getting back to our discussion on multiple domain hosting plans, almost all of the web hosts offering these packages provide you with a shared ip address for all of your websites. Even if the last digit of the IP address is different, it doesn’t help you with escaping the “affiliated websites” check.

Furthermore, the affiliation relation is transitive: if A and B are affiliated and B and C are affiliated then Hilltop takes A and C to be affiliated even if there is no direct evidence of the fact. In practice some non-affiliated hosts may be classified as affiliated, but that is acceptable since this relation is intended to be conservative

Popularity: 18% [?]

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